Logo Design
Collateral Design
Illustration
In need of a brand refresh, Premier Attachments sought to get the job done right, starting with a logo that speaks volumes about who they are. The logo features a sturdy industrial typeface, embodying the reliability and strength of their products. Anchoring the design is a bold orange bar, a subtle nod to Premier's reputation and history. Tucked into the negative space above the "M" in "Premier" lies a small but meaningful detail: a downward-facing triangle, representing their roots in augers. This triangle becomes a key element, woven into all aspects of their branding, reflecting Premier Attachments' down-to-earth approach and commitment to quality.
